Automotive Sales Associate

About the role

Rev Up Your Career at Woodbine GM in Etobicoke, Ontario! Join a team where progress isn't just a goal, it's the culture we live and breathe. As part of a family-owned and operated automotive group, Woodbine GM embraces Kaizen—“continuous improvement”—as the driving force behind how we operate. We are always evolving to deliver an exceptional experience for our customers, strengthen opportunities for our employees, and support the communities in which we work.

At Woodbine GM, you'll step into a fast-paced, forward-thinking environment where your ideas matter, your growth is prioritized, and your work fuels a culture of excellence. If you're passionate, driven, and ready to accelerate your career, this is the place for you. Start your engine—your next great opportunity begins here!

As part of the Kaizen Automotive Group, Woodbine GM is proud to be able to empower our associates with a supportive workplace and access to the benefits they need along their professional journey to feel happy, healthy and valued.

We are seeking a motivated and customer-focused Automotive Sales Associate to join our dealership team. In this role, you will deliver an exceptional customer experience while supporting sales of new and used vehicles.

You will engage customers in the showroom and online, identify their needs, present suitable vehicle options, and guide them through the full car sales process from initial inquiry to vehicle delivery.

This role represents the brand and requires strong product knowledge, sales skills, and a customer-first mindset.

Responsibilities

• Greet and assist customers in the showroom, online, and via phone in a professional and engaging manner.
• Conduct needs assessments to match customers with the right car, truck or SUV.
• Present and demonstrate vehicle features including technology, safety, financing options, and trim levels.
• Facilitate the full automotive sales cycle, including test drives, pricing discussions, and closing.
• Build and maintain customer relationships to generate repeat and referral business.
• Maintain up-to-date knowledge of OEM (Original Equipment Manufacturer) products, incentives, and competitor vehicles.
• Use CRM (Customer Relationship Management) systems to track leads, follow-ups, and sales activities.
• Collaborate with F&I (Finance & Insurance) Managers to support financing, leasing, and protection products.
• Assist with vehicle deliveries, ensuring a seamless and positive customer handoff experience.
• Support dealership marketing initiatives, promotions, and showroom merchandising.
• Participate in ongoing training for automotive sales techniques, digital retailing, and product knowledge.
• Maintain compliance with dealership processes and all applicable regulations.

Requirements

• Experience working in a commission-based or target-driven role such as automotive sales, retail sales, or customer service experience.
• Comfortable learning and presenting technical product information.
• A familiarity with CRM tools, lead management, or digital selling platforms.
• A valid driver's license with a clean driving record.
• Strong communication and interpersonal skills.
• A willingness to learn and grow within a high-performance dealership environment.
• A passion for people with strong relationship building skills and a customer-first mindset.
• Flexible availability, including evenings, weekends, and some holidays.

Accessibility & Accommodation Statement: We are committed to providing accommodations in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation at any stage of the recruitment or selection process, please let us know and we will work with you to find an accommodation by emailing jobpostings@kaizenauto.com.

Privacy Notice: Personal information collected during the recruitment process will be used for hiring purposes and handled in accordance with applicable privacy legislation.

Artificial Intelligence Disclosure: We use artificial intelligence–enabled tools, including Predictive Index, as part of our recruitment process to assess role-related suitability. The use of these tools does not replace human decision-making. All hiring decisions are made by human representatives involved in the hiring process.

Benefits

Full-Time employees enjoy a robust benefits package, including:

• Competitive Compensation
• Dental & Extended Health Coverage
• Company Pension
• Paid Time Off
• Life & Disability Insurance
• Employee & Family Assistance Programs
• Vehicle Purchase & Service Discounts
• Paid Professional Development
• Company-Wide Appreciation Events
• And SO MUCH MORE!