Automotive Software Product Marketing Manager
Expected salary range
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Location
Workplace
Job Description
About the role
Shape automotive software marketing through positioning, launches, and customer insight for AutoTrader.ca, AutoSync, Dealertrack Canada, and CMS products. Work independently with cross-functional teams.
As Product Marketing Manager, you will translate product strategy into clear messaging and measurable marketing activity. Reporting to the Senior Product Marketing Manager, you will manage day-to-day marketing for an assigned portfolio. You will partner with Product, Sales, Performance Marketing, and Creative teams to clarify value for dealers and strengthen internal storytelling.
Responsibilities
- Develop product positioning, value propositions, and customer-focused messaging
- Build and execute coordinated product and feature launch plans
- Plan campaigns supporting acquisition, adoption, and retention
- Create sales decks, one-pagers, explanations, and training content
- Track measures and recommend messaging or campaign improvements
Requirements
- At least four years of product marketing experience
- Experience in B2B SaaS, technology, or automotive software
- Positioning, launches, go-to-market, and sales enablement experience
- Strong writing, storytelling, analytical, and stakeholder management skills
- Excellent English; French strongly preferred; AI tools comfort
Bring automotive software marketing, launch planning, and customer-value storytelling skills to AutoTrader.ca’s Canadian product portfolio.
autotradercanada
Manage day-to-day marketing for an assigned automotive software product portfolio, including positioning, launches, campaigns, and sales enablement.
Job offer are open to all, without discrimination and in gender equality.
Throughout the website, gender-specific terms may be used in order to ease the text flow.
automotive software product marketing manager Job in the :sector Sector in Winnipeg
Why This automotive software product marketing manager Position in Winnipeg Stands Out
Discover an automotive job opportunity for a automotive software product marketing manager in Winnipeg, offered by the employer autotradercanada in the :sector sector.
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About the Current Position at autotradercanada
This automotive software product marketing manager role is part of the :en_department department within the :sector sector in Winnipeg.
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If this position does not fully match your criteria, you can explore additional automotive job opportunities in the :sector sector in Winnipeg.
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Frequently Asked Questions About the automotive software product marketing manager Position in Winnipeg
What is the typical salary for a automotive software product marketing manager in Winnipeg?
Salary for a automotive software product marketing manager position in Winnipeg varies based on experience, employer type, and the :sector sector.
On Canada Motor Jobs, you can compare salaries offered in automotive jobs and auto jobs available in the region.
What skills are usually required for a automotive software product marketing manager role?
Employers generally look for:
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How can I increase my chances of getting hired as a automotive software product marketing manager in Winnipeg?
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Do automotive software product marketing manager responsibilities vary depending on the employer?
Yes. Depending on the company and the :department department, the responsibilities of a automotive software product marketing manager may include customer support, technical coordination, internal communication, and other tasks linked to