Director, New Vehicle Sales & Client Experience
Expected salary range
$200,000
Job status
Location
Workplace
Job Description
About the role
We are seeking a Director, New Vehicle Sales & Client Experience to lead luxury automotive sales for Maserati and Alfa Romeo. As the primary brand ambassador, you will be responsible for driving new vehicle sales, championing the heritage and passion of Italian performance engineering, and establishing a prestigious market presence for both brands.
This is not just a traditional sales role—it is a brand-building position. You will actively network with high-net-worth individuals, local businesses, luxury lifestyle partners, and community influencers to build brand awareness, generate high-value leads, and convert prospects into loyal brand enthusiasts.
- Company: Maserati & Alfa Romeo of Winnipeg
- Location: Waverly Street, Winnipeg, Manitoba
- Job type: Full-Time
- Department: Sales
- Reports to: General Sales Manager and General Manager
Responsibilities
- Be credible with affluent clients, entrepreneurs and professionals.
- Be a natural host and relationship builder who is comfortable outside the dealership.
- Be a strong closer with dealership operating discipline and an understanding of gross profit.
- Maintain excellent CRM habits and relentless follow-through.
- Communicate in a polished manner in person, by phone, text and personalized video.
- Create community partnerships and host intimate events.
- Be obsessed with product knowledge and able to sell Maserati and Alfa Romeo as distinct propositions.
- Offer private showroom appointments before/after normal hours when appropriate.
- Offer at-home or office test drives for qualified prospects.
- Provide at-home or office trade appraisals where practical.
- Provide remote personalized walk-arounds and virtual consultations.
- Provide at-home or office delivery for selected clients.
- Deliver priority support for clients during service or ownership issues.
- Offer special-order configuration appointments that feel like private new-home design consultations.
Requirements
- Experience: Minimum 2+ years of successful automotive sales experience, preferably within the luxury automotive sector (experience with European/exotic brands preferred) or 3+ years of experience in the hospitality industry dealing with affluent clients, entrepreneurs and professionals.
- Networking Track Record: Proven ability to build business relationships, network in affluent circles, and drive business through community engagement.
- Brand Passion: A genuine enthusiasm for performance vehicles, automotive engineering, and luxury brand storytelling.
- Communication: Exceptional verbal, written, and interpersonal presentation skills. The ability to speak Italian is preferred but not required.
- Licensing: Valid driver’s license with a clean driving record and valid sales permit.
Benefits
- Competitive Compensation: Uncapped commissions with a target annual earnings range of $100,000-$200,000+. Front-end gross profit commission percentage starting at 40% and scaling with volume.
- Benefits Package: Health, dental, vision and life benefits.
- Perks: Brand new Alfra Romeo company vehicle, ongoing training, employee discounts and future career growth within the Walt Morris Auto Group.
Continue your search
Maserati & Alfa Romeo of Winnipeg
Lead Maserati and Alfa Romeo new vehicle sales, build brand awareness, and develop client relationships in Winnipeg.
Job offer are open to all, without discrimination and in gender equality.
Throughout the website, gender-specific terms may be used in order to ease the text flow.
director, new vehicle sales & client experience Job in the :sector Sector in Winnipeg
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