Sales Consultant

Live the Lifestyle. Ride into your Career.

Are You the Person Everyone Asks for Riding Advice?

You know the difference between a good ride and a great one. You understand the snap of a throttle, the pull of a sled across the snow, and the way a hull carves through water. At 54 North Powersports Ltd., we don’t just sell machines; we fuel passions. We are looking for someone who doesn’t just "know" powersports, but lives them, to join us as a Sales Consultant.

Based in Bonnyville, Alberta, 54 North Powersports Ltd. is the region’s premier full-line BRP dealership, representing the pinnacle of powersports and marine. We’re incredibly proud of our 4.9-star Google rating and our awards as BRP District Dealer of the Year. We offer a showroom backed by a service and parts team that keeps customers thrilled long after the sale. With our straightforward O.N.E. Price Policy, the sales process is smooth, transparent, and enjoyable for both you and the buyer. A massive inventory, an engaged local community, and a culture of winning give you a distinct advantage from day one.

Role: Sales Consultant Job Type: Full-Time

What You’ll Be Doing

• Talk Shop: Engage with customers to truly understand how they ride and what they need.
• Showcase the Best: Use your deep knowledge to explain the "why" behind our premium product features.
• Guide the Journey: Provide personalized recommendations and lead customers through the purchasing process with honesty and excitement.
• Stay Ahead of the Curve: Keep your finger on the pulse of industry trends and the latest tech.
• Build the Community: Foster long-term relationships that turn first-time buyers into lifelong riding buddies.

What You Bring to the Trail

• A Lifelong Passion: You have a genuine love for powersports that is contagious.
• Communication Skills: You can talk to anyone, from a first-time rider to a seasoned pro.
• A Learner’s Mindset: You are eager to absorb deep technical specs and new product info.
• Problem-Solving Skills: You have a customer-centric mindset and can think on your feet.
• Sales experience is a plus, but if you have the industry knowledge, we want to talk to you!
• Minimum 3 years of related experience required.

Why You’ll Love Working Here

• Total Rewards: Hourly wage + commission, plus performance-based incentives.
• The Perks: Deep employee discounts on units, gear, and accessories.
• Growth: Comprehensive training and clear paths for career advancement.
• The Crew: A supportive, high-energy team environment where you’re surrounded by people who “get it.”
• Why 54 North Powersports: We’re built by enthusiasts, for enthusiasts. As Bonnyville’s trusted full-line BRP dealership, we don’t just carry the best products—we provide the best experience. Our reputation is earned every day through passion, service, and a commitment to our people. We offer a massive inventory, an engaged local community, and a culture of winning. You’ll join a team backed by a 4.9-star Google rating and BRP District Dealer of the Year awards, with a straightforward O.N.E. Price Policy that keeps the process transparent and enjoyable for both you and the buyer.

READY TO JOIN THE TEAM?

If you're ready to take your outdoor adventures to the next level and get paid to talk about the machines you love, look no further than 54 North Powersports.