Automotive Dealership Performance Coach

Job opportunity

Expected salary range

Apply with your own terms

Location

Better Car People
Toronto, ON, Canada

Workplace

On site

Job Description

About the role

Coach automotive dealerships through sales leadership, SaaS solutions, and process optimization while traveling extensively across the country. Travel exceeds 16 days monthly. Better Car People seeks a Performance Coach to deliver training, coaching, and consulting services nationwide. You will work with dealership executives, department heads, sales staff, and BDC teams. The position focuses on lead management, software adoption, and measurable performance improvement. Use automotive retail expertise, training skills, and SaaS knowledge to improve dealership performance for Better Car People clients nationwide.

Location: Toronto, Ontario

Responsibilities

  • Deliver training on sales, service leads, SaaS, and processes
  • Coach dealerships on BCP+PDS lead management solutions
  • Facilitate solution-oriented client improvement discussions
  • Present products and services addressing dealership challenges
  • Support clients through follow-up and performance improvement

Requirements

  • Five-plus years in automotive retail, BDC, lead management, or sales
  • Strong SaaS product knowledge and coaching ability
  • Excellent consultative selling and problem-solving skills
  • Ability to influence executive and frontline dealership personnel
  • Ability to travel 16-plus days monthly
Better Car People

Better Car People

Coach automotive dealerships nationwide on sales, lead management, SaaS adoption, and performance improvement; travel exceeds 16 days monthly.

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Job offer are open to all, without discrimination and in gender equality.

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