Automotive Performance Coach

Better Car People is actively seeking high-energy, results-driven Performance Coaches (PC) to join the team. This is a high-impact role working directly with dealership management and staff to drive positive growth and performance improvement. Performance Coaches deliver training, coaching, and consulting services to dealerships nationwide and have the opportunity to influence change and make lasting impacts.

This role requires extensive travel. Candidates must be able to travel 16+ days per month.

Responsibilities

Client Engagement & Training

• Deliver engaging and impactful training sessions on sales and service lead management, SaaS products, and process optimization.
• Work closely with dealership management and staff, including executive-level managers, department heads, sales staff, and Business Development Center (BDC) teams.
• Ensure effective implementation of training and processes that drive tangible results.
• Facilitate productive, solution-oriented discussions with clients to identify opportunities for improvement.

Sales & Lead Management

• Coach dealerships on lead management best practices and BCP+PDS software solutions to improve sales efficiency.
• Identify sales opportunities and present BCP+PDS products and services as valuable solutions to client challenges.
• Develop strong, long-lasting relationships with clients to drive retention and continued business growth.

Consultative Problem-Solving

• Use industry expertise to identify areas for improvement, offer tailored solutions, and influence positive change within client organizations.
• Guide clients through the effective use of BCP+PDS platforms and tools to enhance their performance.
• Provide ongoing support and follow-up to ensure continuous improvement and goal achievement.

Travel & Onsite Presence

• Spend a minimum of 75% of time on client sites, actively engaging with dealership personnel to observe, coach, and deliver training.
• Travel to various locations across the country, ensuring effective site visits and consistent client interaction.

Requirements

• 5+ years of demonstrated experience in auto dealer retail in Business Development Center (BDC) operations, lead management, or sales management roles.
• Experience as a vendor serving automotive retail is a plus, and preference will be given to candidates who have operated in a coaching or training capacity.
• Proven ability to interact with and influence clients at all levels, including executive management, department managers, and frontline staff.
• Comfortable presenting training material in an engaging manner and ensuring proper implementation for maximum impact.
• Strong SaaS product knowledge and the ability to coach others on software solutions.
• Excellent problem-solving, critical thinking, and consultative selling skills.
• Ability to multitask and manage multiple accounts in a fast-paced, remote work environment.
• The candidate will be expected to manage their calendar and accounts individually and to prove their training value to dealers with every in-store visit.
• Exceptional verbal and written communication skills, with the ability to engage with clients via in-person meetings, email, and phone.
• Energetic and motivational personality, able to drive engagement and inspire performance improvement.

Physical Requirements

• Ability to work in a fast-paced environment and remain focused despite frequent interruptions.
• Must be able to spend the majority of time (at least 75%) walking, engaging with clients, and performing site visits.

Benefits

Compensation & Benefits

• Average Annual Compensation: $120,000 - $140,000, based on meeting the conditions set forth in Performance Coach Compensation Plan.
• Benefits: Full benefits package including health, dental, vision, and 401K match program.
• Career Advancement: Opportunities for professional growth and career progression within the company.
• Salary Description: $120,000 - $140,000 per year.

Why Join BCP?

Better Car People offers an exciting, challenging, and rewarding career with the opportunity to work with top industry professionals and make a significant impact on the success of clients. If you're ready to join a well-established, nationally recognized company and help shape the future of the automotive industry,