Bilingual Performance Consultant (English/French)
Marketing
up to $80,000 + commissions
TRADER Corporation is a trusted Canadian leader in online media, dealer services, and lender services. The company consists of AutoTrader.ca, AutoSync, and Dealertrack Canada. AutoTrader.ca (AutoHebdo.net in Quebec) offers the largest inventory of new and used cars in Canada, receiving over 25 million monthly visits on its marketplace. With more than 3,500 subscribers and growing, AutoSync is the largest and fastest-growing provider of software for dealers and OEMs in Canada. The suite of connected automotive software solutions on the platform brings together advertising, conversion, and operational support, synchronizing the entire retail sales process. The diverse range of offerings from AutoSync includes: vAuto, EasyDeal, xtime, Motoinsight, Activix, TAdvantage, and TRFFK. Dealertrack is Canada’s largest automotive financing portal, enhancing the efficiency and profitability across all major segments of the retail automotive, marine, recreational vehicle, motorcycle, and powersports industries. Over 6.5 million credit applications are submitted each year through the Dealertrack Canada portal. Warranty Management is a national, end-to-end managed technology solution that offers industry insights and multi-channel recovery strategies to maximize recovered funds. Warranty Management helps you stay compliant across all jurisdictions, reducing your exposure to reputational and financial risks. Visit tradercorporation.com to learn more.
We are looking for an energetic and experienced Bilingual Performance Consultant. This highly motivated individual will be responsible for developing and maintaining relationships with existing clients while fostering the performance of AutoSync's Digital Advertising, Digital Retailing, Websites, and SEO product lines.
We are seeking a candidate with a proven track record in developing strategic relationships within organizations, leading to strong retention rates, high adoption, and expansion opportunities.
This role will involve proactive daily account management, including strategic account planning, performance assessments, training, technical proficiency, and customer success problem-solving. This role will work directly with Sales, Marketing, and Management teams within the dealership.
This position is designed for someone with a keen attention to detail, driven for success and customer satisfaction, articulate and credible, and metrics-focused.
Key Responsibilities:
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Business Strategy - Develop a clear understanding of the client's business goals. Create and implement an effective digital strategy (website, digital advertising, SEO) that delivers online performance aligned with the client's business goals. Monitor performance, provide analysis, and become a trusted consultant and advisor.
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Monthly Performance Assessments - Consistently complete performance assessments per account guidelines to maintain the client relationship and monitor the effective performance of the client's product suite. Audit product performance and take action to align execution with strategy.
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Customer Engagement, Growth, and Retention - Build trust and strong relationships with the dealer. Ensure high levels of product adoption where applicable. Identify growth opportunities within the account portfolio. Mitigate potential cancellations through proactive retention efforts, and in the event of account cancellation, ensure a high account retention rate.
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Salesforce & System Compliance - Adhere to internal processes and ensure accurate and timely updates in Salesforce.
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Dealer Training - Train dealership staff to ensure strong adoption and engagement with AutoSync's software products. Present best practices and establish repeatable processes that align with dealer sales strategies. Ensure that training is engaging and interactive. Provide refresher/new features training to dealerships as necessary.
Job Requirements:
Education, Experience, and Technical Skills
- Over 3 years of professional experience in digital marketing. Good knowledge of Web Solutions (CSS, HTML5, User Experience, Browser Compatibility, Landing Page Conversion Optimization), Paid Advertising (Google Ads, Facebook Ads), and/or SEO.
- And/or over 2 years of experience in the automotive industry.
- And/or over 2 years of account management experience.
- Knowledge of Google Analytics is preferred.
- Google Adwords, Facebook Ads certifications preferred.
- Ability to use quantitative and qualitative metrics to communicate progress, identify significant trends, and make compelling recommendations.
- Experience in online media planning, media buying, or campaign management would be a plus.
- Bilingual (English/French) is a must.
Required Soft Skills and Competencies:
- Excellent presentation and communication skills.
- Strategic and Collaborative; understands the big picture – can work with internal and external teams to create alignment.
- Ability to communicate a vision and execute it.
- Credible; does what he/she says he/she will do.
- Team player.
- Very professional, with incredible energy and enthusiasm.
Desired profile
3 years as Staff EHS Specialist - Facilities
AutoTrader
405 The West Mall Ste 110
Etobicoke, ON
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Job: bilingual performance consultant (english/french) in the automotive industry in Montréal
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