Automotive Digital Marketing Consultant

The Digital Marketing Consultant (DMC) serves as a trusted marketing strategist for sMedia's dealership clients. Moving beyond transactional updates, the DMC translates ad performance and web analytics into actionable business growth, connecting digital strategy directly to inventory days-on-lot, sales goals, and ROI. This role carries a strategic performance and revenue component: consultants are responsible for account growth, churn mitigation, and expansion sales (cross-selling and upselling sMedia solutions).

Reports to: Manager of Customer Growth

About the role

Remote role based in Moncton, New Brunswick.

Responsibilities

• Strategic Client Consultation: Lead Monthly Marketing Meetings and Quarterly Business Reviews (QBRs) with dealership decision-makers (GMs, GSMs, Marketing Directors). Deliver strategic insights, not just metric reports, focused on driving vehicle sales.
• Portfolio & Growth Ownership: Manage a dedicated book of full-service automotive clients. Own net MRR growth through proactive expansion recommendations, campaign optimizations, and account retention.
• Consultative Selling: Identify revenue opportunities based on inventory levels and dealership pain points (e.g., aging SUV inventory, local market shifts) and pitch tailored sMedia ad and platform solutions.
• Multithreaded Relationship Building: Build deep, multi-level relationships across the dealership (General Manager, BDC, Marketing Manager) to mitigate single-point-of-contact churn risk.
• Data & Analytics Interpretation: Analyze GA4, ad platforms (Google, Meta, Microsoft), and Whatagraph reports to evaluate campaign performance and present clear strategies.
• CRM & Process Discipline: Maintain strict CRM accuracy in HubSpot (logging activity, tracking won deals, managing account statuses).

Key Performance Indicators (KPI's)

• Net Revenue Retention (NRR): Account churn mitigation and expansion MRR generation.
• CCU Engagement & Quality: Meeting coverage and compliance with consultative standards.
• Multithreading Depth: Contacts per account across management tiers.
• Expansion Revenue: Closed-won expansion deals generated per month/quarter.

Requirements

Your Background

• 3+ years of experience in digital marketing consulting, account management, or agency environments (automotive industry experience highly preferred).
• Strong fluency in GA4, paid search, social ad platforms, and digital conversion funnels.
• Demonstrated ability to conduct consultative sales discussions and overcome client objections.
• Proven track record of managing client relationships and driving expansion revenue.

Your Skills and Mindset

• Customer-centric mindset.
• Curious, driven personality.
• Passion for marketing.
• Strong analytical skills with the ability to translate data into insights.
• Strong understanding of digital marketing.
• Natural ability to network, connect the dots, build relationships, and interest in enhancing relationships.
• Ability to work on multiple priorities and/or projects simultaneously.
• Strong customer relationship skills with excellent verbal and written skills.
• Highly organized with great attention to detail.

Benefits

• Fully remote role.
• Performance-based commission structure designed to reward top performers.
• Extensive health and dental benefits package (available after 3 months).
• Paid day off on your birthday.
• 1:1 training and mentoring from our Management team.
• Opportunities to earn spot bonuses.
• 15 vacation days annually, plus additional time in December during the holiday season.