Automotive Sales Consultant

About the role

Join the ride! Brantford Honda is proud to be part of the AutoCanada dealership network. AutoCanada is the largest Canadian-owned and publicly traded automotive dealer group operating in Canada and the US. The company describes itself as innovative and data-driven, and says its commitment to Team Members, customers and operational excellence fuels its success.

Dealership Team Members are at the heart of the company’s success, building long-lasting, trust-based relationships with customers across Canada. The national network provides opportunities and support to build the career that is right for you. Working here is fast-paced, non-stop and a little unpredictable.

Position: Sales Consultant
Dealership: Brantford Honda
Location: Brantford, Ontario
Classification: Full time, onsite, immediate vacancy

The Automotive Sales Consultant interacts with customers online, over the phone and in person to guide them through the vehicle purchase process. Using communication and listening skills, the consultant helps customers select a vehicle and negotiate terms so payment options meet their lifestyles, budgets and expectations, while providing an exceptional experience. The ideal candidate has at least 3 years of customer-facing experience, a “hunter” mentality and the ability to stay self-focused, and a track record of building relationships to retain customers.

Responsibilities

• Greet and assist customers entering the showroom floor, presenting a professional environment that supports automotive sales while ensuring customer satisfaction.
• Answer questions about new cars, used cars, vehicle performance, application processes and financing for clientele, acting as a subject matter expert.
• Use communication and interpersonal skills to build rapport while helping potential customers select a vehicle and finalize payment terms.
• Maintain an up-to-date customer database to drive current and future automotive sales for the dealership.
• Present used and new cars through test drives, demonstrations and dealership walk-throughs.
• Use negotiation skills without compromising customer satisfaction, carrying out the sales process in accordance with dealership standards and policies.
• Send emails and make calls to prospective buyers so the daily calendar has the necessary number of customer appointments to meet productivity goals.
• Follow up with previously sold clients to earn repeat and referral business while maintaining the highest possible customer satisfaction standards and striving for perfection with each transaction.
• Stay current on required dealer group and manufacturer training.
• Perform other duties as assigned by store leadership.

Requirements

• Must be 18 years of age or older to meet insurance requirements for operating a motor vehicle.
• Must possess authorized documentation required to gain employment, a current, valid CA-issued Driver's License and an acceptable Driver's Abstract.
• Must submit to and adequately pass a pre-employment background and MVR screen prior to employment.
• Open availability to work days, evenings, weekends and some holidays. Employees are required to stay until the customer's purchase is complete and their satisfaction is ensured.
• High school diploma or equivalent required; bachelor's degree preferred.
• 3+ years of experience in a customer-facing role required. Experience in retail, sales, marketing and customer service preferred.
• Ability to meet the physical demands of the position, including standing, sitting, walking, bending, crouching, reaching and lifting.
• Excellent verbal and written communication skills, including the ability to construct emails and messages in a professional and inviting manner.
• Competitive spirit, drive, outgoing personality, consistency and resilience to meet monthly sales objectives while following a daily work plan.

Benefits

• Competitive compensation and benefits package.
• Employee Vehicle Purchase & Service Plans.
• Employee and Family Assistance Programs.
• Paid holiday and flex time for full time AutoCanada employees.
• Company-wide appreciation events and contests throughout the calendar year.
• Professional development and the opportunity to grow your career.
• The company says it strives every day to create a workplace culture that embraces diversity and inclusivity, ensures fairness and equal opportunities, and fosters a sense of belonging for all Team Members.

Compensation: The expected range of compensation for this position is $60,000-$110,000. This position is entirely commission-based and the expected compensation range reflects potential earnings based on historical performance and market conditions. Actual earnings will vary depending on individual performance, sales results and other factors. No minimum or guaranteed level compensation is provided.