Automotive Sales Associate – Ford & Lincoln

About the role

Automotive Sales Consultant Pay Rate: $60000 - per year Trillium Ford Alliston

Automotive Sales Associate – Ford & Lincoln Trillium Ford Lincoln Ltd. | Alliston, Ontario

• Job Type: Full-time, Permanent
• Location: Alliston, ON (In-person)
• Compensation: Competitive commission-based compensation with earning potential based on performance
• Experience: Automotive sales experience preferred
• Certification: Valid OMVIC certification required

Trillium Ford Lincoln Ltd. in Alliston is looking for an enthusiastic, motivated and customer-focused Automotive Sales Associate to join our growing team!

Are you passionate about vehicles, enjoy working with people and thrive in a results-driven environment? Whether you're an experienced automotive sales professional or looking to take the next step in your sales career, we want to hear from you.

At Trillium Ford Lincoln, we pride ourselves on building lasting relationships with our customers, providing an exceptional dealership experience and creating a positive, supportive workplace where our team members can succeed.

Representing two of the automotive industry's most recognized brands, Ford and Lincoln, you'll have the opportunity to sell an exciting lineup of cars, trucks, SUVs, commercial vehicles and luxury vehicles while helping customers find the perfect fit for their lifestyle and budget.

Benefits

We believe in investing in our people and providing the tools, training and support necessary to build a successful, long-term career.

• Competitive earning potential: Commission-based compensation that rewards performance and results.
• Pension program: Access to our company pension program to help you plan and save for your future, subject to program eligibility.
• Comprehensive benefits: Group health and benefits coverage, including applicable medical, dental and other benefits, subject to plan eligibility.
• Ongoing training and professional development: Access to Ford and Lincoln manufacturer training, product knowledge programs and professional sales development opportunities.
• Career advancement: Opportunities to develop your skills and grow within our dealership organization.
• Established automotive brands: Represent the Ford and Lincoln lineups, including award-winning trucks, SUVs, performance vehicles and luxury products. Plus we carry a wide range of Previously Driven vehicles (all makes & models) and Certified Pre-Owned Ford vehicles as well.
• Supportive team environment: Work alongside experienced sales professionals, managers and dealership departments committed to customer satisfaction.
• Modern sales tools: Access to dealership technology, customer relationship management (CRM) systems and digital sales resources.
• An established local dealership: Join a business with strong community connections and a commitment to exceptional customer service.

Responsibilities

As a Ford & Lincoln Sales Associate, you will:

• Welcome customers and provide a professional, friendly and personalized dealership experience.
• Identify customer needs and recommend suitable new and pre-owned vehicles.
• Demonstrate vehicle features, technology, performance, safety systems and available options.
• Conduct professional vehicle presentations and accompany customers on test drives.
• Maintain current knowledge of Ford and Lincoln products, incentives, financing and leasing programs.
• Guide customers through the entire vehicle purchasing process, from initial inquiry to delivery and follow-up.
• Respond promptly and professionally to online inquiries, telephone calls and showroom visitors.
• Develop and maintain strong customer relationships to encourage repeat business and referrals.
• Utilize dealership CRM systems to manage leads, customer communications, appointments and follow-up activities.
• Work collaboratively with Sales Management, Financial Services, Service and Parts departments to deliver an exceptional ownership experience.
• Meet or exceed individual sales objectives while maintaining high customer satisfaction standards.
• Participate in manufacturer training, dealership meetings, promotional activities and community events.
• Ensure all sales activities comply with OMVIC regulations, dealership policies and applicable consumer protection legislation.

Requirements

Required:

• Valid Ontario Motor Vehicle Industry Council (OMVIC) certification and registration eligibility.
• Valid Ontario driver's licence and an insurable driving record.
• Excellent communication, interpersonal and customer service skills.
• Strong organizational abilities and attention to detail.
• Self-motivated, professional and comfortable working in a performance-based sales environment.
• Ability to work independently and collaboratively as part of a team.
• Comfortable using computers, digital communication tools and customer management software.
• Availability to work flexible dealership hours, including evenings and Saturdays.

Preferred Assets:

• Previous automotive retail sales experience.
• Ford and/or Lincoln sales experience is a definite asset.
• Experience with new and pre-owned vehicle sales.
• Familiarity with automotive financing, leasing and trade-in processes.
• Previous experience using automotive dealership CRM and digital retailing platforms.
• Knowledge of Ford trucks, SUVs, commercial vehicles, hybrid and electric vehicles.
• Experience delivering premium or luxury customer service.

Who We're Looking For

We're looking for someone who understands that successful automotive sales are about more than selling vehicles — they're about building trust, listening to customers and creating relationships that last long after the keys have been handed over.

Our ideal candidate is personable, dependable, motivated to succeed and takes pride in representing both our dealership and the Ford and Lincoln brands.

You should be comfortable working toward sales goals, eager to continually improve your product knowledge and committed to providing the kind of service that keeps customers coming back.

Trillium Ford Lincoln Ltd. – Alliston 4589 Industrial Parkway, Alliston, Ontario