Automotive Sales Consultant – Performance Ford

About the role

Performance Ford is seeking individuals interested in the role of Sales Consultant. Under the direction of the Sales Manager, the Sales Consultant will primarily be responsible for selling and leasing new and used vehicles at dealership gross profit, volume, and customer satisfaction standards.

Behind the Wheel at Performance Ford

Performance Ford is a high-volume, high-energy dealership deeply rooted in Windsor's proud automotive history. A massive, recently completed facility renovation means the entire team operates in a brand-new, ultra-modern space equipped with upgraded layouts and top-tier equipment. From the busy sales showroom to the fast-paced service bays, the culture centers on a community-first philosophy where team members support one another and deliver straightforward, reliable service to the city.

Operating in one of Canada's most competitive truck and car markets, the dealership combines the down-to-earth camaraderie of a local establishment with the strong compensation, manufacturer training, and backing of the Rafih Auto Group. Performance Ford provides a steady, vibrant workflow designed for reliable sales professionals and skilled technicians who take genuine pride in their craft and want to maximize their earning potential in a state-of-the-art facility.

For more than four decades Rafih Auto Group has been a leading automotive group in both Canada and the USA. Representing 23 brands throughout 19 locations. Our number one priority is to provide our valued customers with industry-leading services and world-class experiences. At Rafih Auto Group we believe that our people are our biggest asset and our greatest strength. We understand the industry and the world is changing every day, and that is why we are always proactive and prepared to meet challenges with determination, collaboration, innovation, and enthusiasm. We are seeking passionate, dynamic, and driven individuals who share in our strong commitment to excellence and success to join our incredible and industry leading Canadian team.

We appreciate your interest in joining our incredible team at Rafih Auto Group, however only applicants that are contacted for an interview will be considered at this time.

Responsibilities

• Sell and lease new and used vehicles at dealership gross profit, volume, and customer satisfaction standards.
• Ensure proper follow-up of all potential buyers utilizing the CRM as well as Upgrade System.
• Make an average of 40 outgoing calls per day to potential customers as well as follow-ups with customers to ensure customer satisfaction.
• Participate in daily sales workshops, a "one to one" meeting with the Sales Manager every week, as well as a weekly combined sales meeting.
• Ensure constant touch with customers allocated to the salesperson arising from appointments from internet and phone leads, customers in good position to purchase in the Upgrade System, customers who are in their database but not in the Upgrade System, and inactive service database allocated to them by management.
• Ensure CSI at above Zone, Region, National average.
• Ensure 100% turnover of customers in the showroom to the Sales Manager prior to their leaving the showroom.
• Follow up intensively on unsold customers to get them back in the showroom and sell them a vehicle.
• Alert sales management if they feel the dealership is at risk from fraudulent customers.
• Maintain an appointment closing ratio of 50% for walk-in customers as well as those who came on appointments to purchase a vehicle.
• Wear proper professional attire as per Company Dress Code Policy.
• Achieve monthly and annual goals and objectives for sales and gross.
• Participate in all manufacturers' as well as dealership-initiated training.
• Other duties as assigned.

Requirements

Job qualifications

• Ability to bring positive energy to the showroom floor and connect naturally with customers.
• Luxury automotive sales experience would be considered an asset.
• Strong interpersonal skills, ability to communicate and manage well.
• Demonstrated ability to cultivate relationships.
• High level of integrity and dependability with a strong sense of urgency and results.
• Proficiency in Microsoft Office/Excel and computer applications.
• OMVIC license will be required.

Additional details

• Ability to commute/relocate: Windsor, ON N8W 5W2: reliably commute or plan to relocate before starting work (required).
• Education: DCS / DEC (preferred).
• Experience: sales: 1 year (preferred).
• Licence/Certification: Class G Licence (preferred); OMVIC (required).
• Work Location: In person.

Benefits

• Six-figure earning potential.
• Supportive, inclusive team culture where your hard work is genuinely celebrated.
• Competitive compensation and bonus plans.
• Competitive Employee Benefits program.
• Comprehensive training to set you up for success in your role.
• A leadership team which strongly believe in providing personal and professional growth opportunities, mentorship, ongoing training, and continuous support.
• Advancement opportunities.
• A company culture focused on inclusivity, diversity, employee wellness, and community engagement.
• Employee engagement and recognition events.
• Company events.
• Dental care.
• Extended health care.
• Life insurance.
• On-site parking.
• Paid time off.
• Store discount.